Earlier in the year, Marc Jacobs set Instagram on fire with his search for new models using the hashtag #CastMeMarc. Now we have the resulting Marc by Marc Jacobs Fall/Winter 2014 campaign, photographed by David Sims, featuring nine models all sourced through Instagram. The campaign is set to make its official print debut in Teen Vogue, a fitting choice considering the coherence between social media and Teen Vogue’s internet-savvy readers.

Marc said of the concept ‘It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong. We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it — to be another collection, not a second line.’ Here’s the rest of the campaign!

What do you think of the ad’s? Did it pay off for MJ?

xoxo Toramarra

All images via Marc Jacobs

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