Tim Walker shot Cara Delevingne in the Scottish Highlands for Mulberry’s Autumn Winter 2014 campaign, featuring a mix of the main AW14 line and Cara’s namesake collection for the British brand.
The campaign comes after announcements earlier this year that Mulberry were going to lower their prices following accusations that they were driving away their core audience – the British – in favour of the emerging rich Chinese customers. Personally, I believe they are vastly over-priced. I was recently searching for a large Bayswater bag, to be purchased as an investment item, but I was totally shocked to see that it would cost me well over £1000 (to put that into context, they used to cost around £700). I just can’t justify saving up that amount of money and spending it on a single item, especially when a classic Louis Vuitton Monogram Keepall would cost me around £800.
Back to the campaign; Ronnie Cook was the creative director, and according to a press release from Mulberry the team had quite the quintessentially British experience. “The campaign crew stayed in a Scottish lodge and woke up every day to early morning mists, huge breakfasts, homemade shortbread and wild Land Rover rides across rushing rivers and up off the beaten track, arriving to a place miles from anywhere, with no phone signal and not a soul in sight apart from the local gamekeepers’ dogs, who made the cut to be Cara’s co-stars in one the final campaign images.”